Earth Fashion is about sensible style, comfort and beauty
These ensembles blend traditional techniques with contemporary design, which afford an easy style and comfort quotient, thereby offering sync for a contemporary and aware consumer,confirming a commitment to pursue a better and healthier lifestyle.

The Earth Fashion range allows the modern consumer the option of blending traditional weaves and prints with contemporary styling and silhouettes that identify with the new India - rooted in tradition, but perfectly suited for the comfort and crispness of a modern scenario.

The Earth Fashion team has reinvented for the traditional kalamkari prints from Andhra with contemporary motifs used for kurtas, tunics and shirts. Oriental styling finds favour with pure handloom, where the fabric texture enhances the minimalistic lines for the Zen like feel. Khadi fabric jazzes up with bling, to transform from the mundane leftist look, to establishing a style statement. Block prints in tunics, traditional handloom ikkats in office wear, bohemian Moroccan pants in traditional prints, experimentation of block printing on knits, matching the best skills to the latest styles is the continued motif.

Available under Earth Fashion is a wide array of sustainable fashion accessories such as attractive leather bags in vibrant hues. Pretty jewellery  for informal occasions including bead and stone necklaces, bangles, pendants, earrings and fine brass dokra cast jewelry offering tribal elements to this fashion forerunner; young footwear for formal and casual occasions including juttis and slippers in orange, turquoise and more.

Earth Fashion offers a range of garments made from natural fibres – 100% cotton, linen,  handloom or hand block printed, or hand embellished manufactured by SHG’s NGO’s and rural artisans.