motherearth.co.in

Mother Earth

Mother Earth believes in providing you with great quality goods while nurturing the environment and building on the strengths of marginalised rural communities to create sustainable livelihoods and overall prosperity.

Mother Earth is a new brand of domestic retail chain stores starting with 11,000 sq ft large flagship store in Bangalore. It is a social brand that offers the consumers the best of the Indian natural hand crafted products while simultaneously providing livelihoods to the rural artisans and labourers of India.

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Gita Ram, Co-founder

Mrs. Gita Ram, co-founder, craft activist, mentors the company, and has been its principal social investor providing it with loans of upto 150,000 USD without collateral, at less than market interest. She is the leading light in Industree’s quest to uphold a tradition of volunteerism. This is essential to keep the balance of this venture that hopes to benefit the economically under privileged, through a for profit enterprise where often the discrepancies of free market wages, between urban management and rural producers can be quite extreme.

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Neelam Chhiber, Co-founder

Neelam Chhiber is co-founder Industree, a social enterprise that connects rural producers to urban markets. Industree has obtained investment from Future Group, India's largest retail chain to build a retail brand called Mother Earth, which is part producer owned, 14%. Industree is converging backwards to create a complete solution to fair and equitable distribution of returns from consumer to producer.

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Piyush Deogirikar Chief Operating Officer

Piyush, an alumnus of IIM Bangalore & NIFT, currently engaged with Mother Earth as Chief Operating Officer. He is overlooking following business aspects - P &L management, budgeting planning, and strategy formulations, buying & merchandising, vendor development, revenue & profit growth, cost rationalization, new initiative and performance improvement. Besides handling company owned stores (EBO), he has initiated new sales channels such as LFS, dealer network, franchising and exports.

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